The role of the Growth Marketer / Marketing Manager will be to lead the delivery of all product marketing communications and point-of-sale marketing collateral to drive new customer acquisition and existing customer usage of products, including Prepaid Cards, Travel Cards, international remittance, and Mobile Wallet of a financial Institution. This will be achieved in coordination with senior management, the Head of Product, the Head of Sales, and the General Manager. The role will also involve external meetings with business partners, including marketing agencies and partners, and working on special projects from time to time.
Seeking a dynamic and results-driven Growth Marketer to lead our digital growth initiatives, driving customer acquisition, engagement, retention, and revenue for our fintech products.
Roles & Responsibilities:
- Growth Strategy & Execution
- Develop and execute a robust growth marketing strategy focused on scaling customer acquisition and retention.
- Leverage insights into B2C digital products and consumer behaviour to craft innovative campaigns.
- Define and monitor key performance metrics such as CAC, LTV, ARPU, engagement ratios, retention rates, uninstall rates, and churn rates.
- Identify and test new channels to exceed established growth metrics.
- Campaign Management & Optimization
- Design and implement scalable acquisition and retention campaigns across paid, organic, and owned media channels.
- Manage digital prospecting and remarketing campaigns to achieve transaction and revenue targets.
- Use tools such as CleverTap, Mixpanel, Google Analytics, Google Ads, and Facebook Business Manager to track customer journeys and campaign performance.
- Build and execute referral and incentive programs in collaboration with partners.
- Collaboration & Innovation
- Work closely with sales and product teams to enhance funnel conversions, gather feedback, and present results.
- Coordinate with agencies, vendors, and content creators to ensure impactful campaigns and marketing collaterals.
- Develop structured training and presentations for internal teams on new products and initiatives.
- Operational Excellence
- Plan and execute below-the-line (BTL) activities, including events, exhibitions, and community engagements, in collaboration with the Group Head of Sales & Marketing.
- Track competitor activities to identify opportunities for localized campaigns.
- Ensure timely and cost-effective production of marketing materials in multiple languages.
- Financial Oversight
- Maintain oversight of marketing budgets and ensure alignment with approved targets.
- Drive ROI-focused marketing investments and ensure efficient CAC management.
- Prepare monthly MIS reports and analyze financial KPIs for marketing activities.
Qualifications and Experience:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Certifications in digital marketing and analytics are a strong advantage.
- Minimum 5 years of experience in digital services, fintech, or e-commerce.
- At least 3 years in digital or product marketing roles with a proven track record in growth marketing.
- Candidate must be located in Bahrain
Salary Package:
BD 1,000 (plus standard benefits)